Physical-Digital Integrations

Physical-Digital Integrations

Mobile devices have slowly added technology to our everyday lives. It's rare to see anyone without a smartphone at any given time, giving us access to virtually endless information in the real world. We already have things like site-to-shop purchases, allowing online customers to buy and pick products at a retail physical location, but the next level will be even more integrations between physical and digital realities. Online brands like Amazon will begin to have more physical products, such as Dash Buttons, and physical brands like Walmart will begin to have more digital features, such as store maps and product trials.